If you think that you want to do SEO of your website yourself, then keeping that in mind, I have made a 3 article, in which even a noob can optimize his/her website for search engines.
First, I would like to tell you that SEO is not a task list, you have implemented some things on your website, and BOOM! Start getting organic traffic to your website, “Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.”- Wikipedia
So I have written this article for a particular person, and if you have found this article useful, then you are also that person. The format is simple, a person asked me questions, I answered them, I have shared with you by putting them in the right order.
And those three articles are as follows:
- SEO Fundamentals,
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Techinical SEO
So as this is the first article, we will know what are the fundamentals of SEO.
What do we get from doing SEO ourselves?
- Will save some money,
- Learn about Search engine optimization (SEO),
- You can help others
In how much time will the effect of SEO start visible on the website?
There is no fixed time, It depends on how big your website is, what is the category/industries of your website. If we go by a guess, then you should give at least 3-4 months time to see the result of SEO.
Then, why Should I appoint/hire a professional SEO?
As I said SEO is not a checklist task, If your website only has 2-3 pages, there is no benefit in spending money, then you can do it yourself. Wow, DIY ho gya!
But if your website is larger than 2-3 pages and you serious about your website, then you must take the help of an SEO expert, they will guide you on how to optimize your website. Otherwise, all your time will be spent learning SEO.
How do Search Engines work?
I can explain to you the work of search engines in just 3 points.
- Crawling: The process by which search engines discover your web pages.
- Analyzing: Analyzes the content, images, and video files on the page, trying to understand what the page is about.
- Displaying: “When a user performs a Google search, Google tries to determine the highest quality results. The "best" results have many factors, including things such as the user's location, language, device (desktop or phone), and previous queries.” - Google.
Some commonly used SEO terms: (a question I added)
- Crawling: The process by which search engines discover your web pages.
- Indexing: The storing and organizing of content found during crawling.
- Ranking: Ordering search results by relevance to the query.
- SERP: Stands for “search engine results page”
- Query: Words typed into the search bar.
- Organic: Earned placement in search results, as opposed to paid advertisements.
- Backlinks: Or "inbound links" are links from other websites that point to your website.
- Internal links: Links on your own site that point to your other pages on the same site.
- Robots.txt: Files that suggest which parts of your site search engines should and shouldn't crawl.
- Sitemap: A list of URLs on your site that crawlers can use to discover and index your content.
- Keyword Difficulty: Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank its competitors.
- Long-tail keywords: Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries.
- Search volume: The number of times a keyword was searched. Many keyword research tools show an estimated monthly search volume.
- Header tags: An HTML element used to designate headings on your page.
- Meta descriptions: HTML elements that describe the contents of the page that they’re on. Google sometimes uses these as the description line in search result snippets.
- Structured Data: Another way to say “organized” data (as opposed to unorganized). Schema.org is a way to structure your data, for example, by labeling it with additional information that helps the search engine understand it.
- Thin content: Content that adds little-to-no value to the visitor.
- Title tag: An HTML element that specifies the title of a web page.
- Page speed: Page speed is made up of a number of equally important qualities, such as first contentful/meaningful paint and time to interactive.
I have taken all these common terms from MOZ, if you want to learn more term information, then you can read the article “SEO TERMS & MEANINGS” made by Moz.
Everyone knows that content plays a very important role in SEO, and how to find that idea? so the question is how to do keyword research for the content?.
Now with the help of the method I am telling you, you can do keyword research for your blog, article, or any single web page.
The best way to do SEO Keyword Research.
- Write down your business topic.
- Type the topic in “Google Search Bar” but don’t click on search, Google will suggest you some relevant topics for your content. Or after a search, the term looks at the bottom of the page.
- Collect all the relevant terms that is related to your business.
- Use some third party tool to get more ideas for your selected keywords.
Best Free SEO Keyword Research Tool
- Ubersuggest
- Keywordtool.io
- Answer the Public
- Asked.com
- Google Trends
Best SEO Keyword Research Tool (Paid)
- SEMRush
- Ahrefs
- MOZ
- Google Keyword Planner
I hope I have answered your questions correctly, if you have any more questions regarding SEO Fundamentals, then message me @iskgti (Twitter/Insta/Facebook) and share with me so that I can improve it further.